Words don’t come easily for Francis Yip when he first started his career. He was mistaken as the famous Hong Kong singer, Frances Yip. He changed job from an ad agency to another like changing clothes. By day, he loved to moonlight and by night, he loved to chase dreams.
But Francis Yip is a “word”aholic. Some of his best ideas were churned from the oddest place – the water closet. That’s right! Answering nature’s call became answering brief for clients. For over 25 years, Francis has created impactful brand stories for Tourism Malaysia, Hitachi, Yomeishu, F&N Dairies, Microsoft, Adabi, SP Setia, Sunway, NEC, British Council, Telekom and more.
Francis was a former writer and Creative Director in Bloomberg TV Malaysia, SMASCOM Design, NewsAd, Bozell Worldwide, Grey Worldwide, KHK DMB&B, Mandate Saga, Hayley & Hoyle, Akomori Advertising and more. A two-time award winner of AirAsia’s inflight magazine, Travel3Sixty for Best Article of the Month, Francis is currently a travel columnist for renowned GoAsiaPlus travel magazine.
He is also a winner of Top Outstanding Gourmet & Travel Writer Award at World’s Top Gourmet Awards 2019, Best Creative Writer Brand Award at Top 500 Entrepreneurs Brand Awards 2019, STYLO Fashionista of the Year 2019 at Malaysia Fashion Week 2019 and Asia Top Business Award 2018 from International Business Federation (IBF). His proven track record includes winning many advertising campaigns including 3 consecutive pitches for Tourism Malaysia (East Asia market) and Visit Malaysia Year 2014. A multi-talented creative director, Francis has expanded his skills, from being a copywriter to become a host, public relations and event management consultant. In fact, Francis is also a Director of Communication for Malaysia Fashion Week 2018 and STYLO Gentlemen’s Weekend.
Today, he is a celebrity Manager to Sinon Loresca, King of Catwalk and Datin Maylene, famed philanthropist. Francis is also currently a part-time lecturer in One Academy KL and Penang campus and has often been invited to give talks and conduct workshops in varsities and companies, such as 11 th Street, Flipbizz, UKM, UNITAR, International University of Malaya-Wales, Dasein Academy of Art, Klinik de Era Conference, Figureline Academy Seminar, Business Network International (BNI) and more.
He is now the CEO/Trainer of WORDerful Learning Sdn Bhd